Skills
- Performance Analysis
- KPI Development
- Data Structuring
- Revenue & Conversion Metrics
- Operational Analytics
- Stakeholder Communication
- Cross-Functional Collaboration
- SQL
- HTML, CSS
About
Analytics-focused professional with experience across digital operations and multi-market e-commerce environments.
Over the past years, I have worked extensively with revenue, conversion, and SKU-level datasets, structuring them into measurable insights that guide product, marketing, and operational decision-making.
My work sits at the intersection of operations, product, and commercial performance, where data and reporting directly impacts decision-making.
I am particularly interested in roles that combine structured problem-solving, performance analytics, and cross-functional collaboration to improve transparency and business outcomes.
Experience
E-commerce Expert / Digital Operations
Lovehoney Group
Jan 2021 – Dec 2025
- Analyzed product performance data across multiple platforms to support reporting, optimization, and decision-making.
- Maintained and validated structured product datasets (SKUs, specifications, pricing), ensuring data accuracy and consistency across systems.
- Supported KPI tracking related to product performance, site quality, and operational readiness, enabling teams to monitor trends and outcomes.
- Partnered with marketing, product, and operation stakeholders to translate data insights into actionable recommendations for launches and ongoing improvements.
- Oversaw digital operations across multiple international brand websites, managing product launches, digital marketing campaigns, and site navigation to optimize the customer journey and drive business performance.
- Conducted systematic data quality and compliance checks, identifying inconsistencies and process gaps impacting reporting reliability and user experience.
Operations Manager
Marc Phillips Decorative Rugs
2014 – 2020
- Oversaw ERP-based operational data related to inventory, procurement, and services, supporting efficient business operations and reporting.
- Ensured accuracy and integrity of product and catalogue data, contributing to reliable operational and financial insights.
- Managed company website, digital assets, and documentation standards, supporting structured information flows across departments.
- Delivered process documentation and operational reporting support, enabling cross-functional teams to identify issues and improve workflows.
Webmaster | Content Coordinator
LFP Inc.
2012 – 2014
- Monitored and analyzed content performance metrics and acquisition data to assess effectiveness and inform optimization decisions.
- Applied SEO and compliance standards to ensure data-driven visibility and performance improvements.
- Collaborated with developers and designers to resolve data, performance, and UX issues affecting site outcomes.
- Supported reporting on campaign and content effectiveness to inform marketing initiatives.
Education
Le Wagon – Web Development Bootcamp
University of Washington
Web Technology Solutions
Southeastern Louisiana University
Bachelor of Art – BA, Digital Communication and Multimedia